In this learning track, you can engage in a variety of sessions to learn skills on how to effectively communicate and market you non-profit organization.
- 9:00 am – “Building a Strong Marketing Plan for Nonprofits” (Luiza Campos – Marca Strategy)
- 9:00 am – “5 Ways to Drive your Organization by Telling Stories” (Suzy Rounce – Switchback Creative)
- 10:45 am – “Build a Communications Plan That Engages and Inspires” (Marcela Zafra – Heart-Driven Marketing)
- 1:45 pm – “Website Design: Telling Your Organization’s Story Through Your Online Presence” (Suzy Rounce – Switchback Creative)
- 3:00 pm – “Our Non-Profit’s Impact: Defining Value and Measuring Success” (Karen Blewett – Community Development Unit)
“Building a Strong Marketing Plan for Nonprofits”
Time: 9:00am – 10:30am
Presenter(s): Luiza Campos, Marca Strategy
Description: This workshop will guide nonprofit organizations through the essential steps of creating a comprehensive marketing plan that drives impact and supports their mission. Participants will learn the importance of clear marketing strategies, setting measurable goals, identifying key audiences, and utilizing cost-effective tactics to engage donors, volunteers, and the community. Whether you’re new to marketing or looking to refine your approach, this session will equip you with the tools and knowledge to craft a plan that maximizes your nonprofit’s reach and success.
To learn more about Marca Strategy, click on any of the links below.
“5 Ways to Drive your Organization by Telling Stories“
Time: 9:00am – 10:30am
Presenter(s): Suzy Rounce – Switchback Creative
Description: Storytelling is the most compelling way to sell your business. We will explain why that is and how you can harness great storytelling to drive your organization to great success. Your time is precious. You are pulled in five different directions, and you know what your vision is for your organization. You think you know how to get there but aren’t sure if it’s the best place to start or the best use of your time. This workshop will help you to gather a deeper understanding on how to refine your organization and drive profits. We will leave you with tips, concepts and a worksheet at the end, so that you can act on the information you learn and apply it to your organizational Storytelling right away.
As a business we believe actively participating in our community is the key to making change and amplifying a business’s ability to affect change in a positive way. We have built a philosophy into our company about doing good while running our business at every step and into everything we do. We know that is the philosophy you all live by so let us share thoughts on how to do it. The better the places we live are, the better the people and community is for everyone.
To learn more about Switchback Creative, click on any of the links below.
“Build a Communications Plan That Engages and Inspires”
Time: 10:45am – 12:15pm
Presenter(s): Marcela Zafra, Heart-Driven Marketing
Description: Nonprofit organizations often struggle with reactive, scattered communications (trying to drive engagement, raise funds and build a community of supporters) instead of a proactive, strategic approach. This hands-on, interactive session will guide participants through building their own Big-Picture Communications Plan, ensuring they leave with a roadmap to implement immediately.
Instead of focusing on isolated tactics, this session provides a step-by-step, interactive experience where participants will actively develop their 2025 communications strategy, messaging framework, and content calendar. By the end, attendees will leave with a clear, actionable plan that drives engagement, supports fundraising, and builds a community of supporters.
To learn more about Marcela Zafra‘s work and offerings, click on any of the links below.
“Website Design: Telling Your Organization’s Story Through Your Online Presence”
Time: 1:45pm – 3:15pm
Presenter(s): Suzy Rounce – Switchback Creative
Description: Websites matter a lot in this day and age. It is often the first impression of your business that people interact with. It’s there for you 24/7 and is a full-time sales or fundraising team, always available – no matter what else your team is doing. Knowing that – it logically makes sense that you need to put your best foot forward. You need to have clear messaging, engaging graphics and great user experience, along with a straightforward call to action. Most importantly it needs to stick. Creating impact through effective storytelling is essential. Your organization is unique, and your website shouldn’t feel forgettable or cookie cutter. We will walk you through some philosophies and tips for mastering website storytelling for your organization.
As a business we believe actively participating in our community is the key to making change and amplifying a business’s ability to affect change in a positive way. We have built a philosophy into our company about doing good while running our business at every step and into everything we do. We know that is the philosophy you all live by so let us share thoughts on how to do it. The better the places we live are, the better the people and community is for everyone.
To learn more about Switchback Creative, click on any of the links below.
“Our Non-Profit’s Impact: Defining Value and Measuring Success”
Time: 3:30pm – 5:00pm
Presenter(s): Karen Blewett, Community Development Unit, Alberta Arts, Culture and Status of Women
Description: How do we know if our non-profit is making a difference for the people and communities we serve? Join us in this interactive session to learn more about different strategies for demonstrating a non-profit’s value and how to focus on more compelling ways to showcase your non-profit’s impact.
Key Takeaways:
- What and Why of Non-Profit Impact
- Reframing and Communicating our Non-Profit’s Value Proposition
- Measuring Impact and Success
- Additional Tips, Tools, and Best Practices
To learn more about the Community Development Unit, click on any of the links below.