In this learning track, you can engage in a variety of sessions to learn skills on how to effectively communicate and market you non-profit organization.
- “Build a Communications Plan That Engages and Inspires” (Marcela Zafra – Heart-Driven Marketing)
- “Defining Impact: How Non‑Profits Can Demonstrate Their Value” (Karen Blewett – Community Development Unit)
“Build a Communications Plan That Engages and Inspires”
Time: 10:45 am
Presenter(s): Marcela Zafra, Heart-Driven Marketing
Description: Nonprofit organizations often struggle with reactive, scattered communications (trying to drive engagement, raise funds and build a community of supporters) instead of a proactive, strategic approach. This hands-on, interactive session will guide participants through building their own Big-Picture Communications Plan, ensuring they leave with a roadmap to implement immediately.
Instead of focusing on isolated tactics, this session provides a step-by-step, interactive experience where participants will actively develop their 2025 communications strategy, messaging framework, and content calendar. By the end, attendees will leave with a clear, actionable plan that drives engagement, supports fundraising, and builds a community of supporters.
Helping Nonprofits Stop Being the Sector’s Best-Kept Secret… You know how there are incredible nonprofits doing life-changing work, but it feels like no one has ever heard of them? That’s the challenge Marcela solves. She helps nonprofits build their visibility, engage their community, and grow their impact through strategic marketing. Whether it’s digital campaigns, content strategy, or fundraising support, she makes sure your organization isn’t just doing great work—but is recognized and supported for it. Let’s make your mission visible.
To learn more about Marcela Zafra‘s work and offerings, click on any of the links below.
“Defining Impact: How Non‑Profits Can Demonstrate Their Value”
Time: 1:15 pm
Presenter(s): Karen Blewett, Community Development Unit, Alberta Arts, Culture and Status of Women
Description: How do we know our non‑profit is truly making a difference? This session will explore how non-profits can define impact, measure what matters, and communicate value with greater clarity. Participants will engage in group discussion, draw on practical examples, and take away tools they can adapt to their organization’s work.
Key Takeaways
- Understanding impact and clarifying the deeper “why” behind your organization’s work
- Exploring ways to strengthen and express your organization’s value proposition
- Gaining insight into approaches for measuring and evaluating impact
- Tips, tools, and practices to support clearer, more confident impact communication
The Community Development Unit provides (no fee for service, no charge to client) customized capacity building services for non-profit, charitable organizations, social profit organizations, unincorporated collaboratives and committees to help you achieve your solutions.
To learn more about the Community Development Unit, click on any of the links below.