In this learning track, you can engage in a variety of sessions to learn skills on how to effectively communicate and market you non-profit organization.
Check back soon for updates, we are adding new sessions regularly!
- 9:00 am – “The Power of Persuasion: Storytelling for Impact” (Luiza Campos – Marca Strategy)
- 9:00 am – “Boost Your Non-profit: 3 Marketing Essentials and AI Hacks” (Linda Luu – Windmill Microlending)
- 10:45 am – “Creating An Effective Brand, Marketing & Communications Strategy (on a budget!)” (Sam Brown – Glenbow Museum)
- 1:15 pm – “Our Non-Profit’s Impact: Defining Value and Measuring Success” (Karen Blewett – Community Development Unit)
- 3:00 pm – “Marketing Mashup” (Colette Acheson – Federation of Calgary Communities)
“The Power of Persuasion: Storytelling for Impact”
Time: 9:00am – 10:30am
Presenter(s): Luiza Campos, Marca Strategy
Description: “The Power of Persuasion: Storytelling for Impact” is an engaging and dynamic workshop designed to equip participants with the essential skills and techniques needed to craft compelling narratives that drive action. In this workshop, we delve into the art and science of persuasive storytelling, exploring how storytelling can be a powerful tool for inspiring change, and garnering support.
In this workshop, participants will gain a deeper understanding of the power of persuasion through storytelling and will gain the confidence to apply the principles they learned. They’ll leave equipped with actionable strategies, tools, and techniques to craft compelling narratives that drive engagement, influence perceptions, and create lasting impact.
Whether pitching ideas, advocating for your cause, or seeking to inspire change, participants are empowered to harness the full potential of storytelling for effective communication and meaningful outcomes.
To learn more about Marca Strategy, click on any of the links below.
“Boost Your Non-profit: 3 Marketing Essentials and AI Hacks“
Time: 9:00am – 10:30am
Presenter(s): Linda Luu, Windmill Microlending
Description: Coming Soon!
To learn more about the Windmill Microlending, click on any of the links below.
“Creating An Effective Brand, Marketing & Communications Strategy (on a budget!)”
Time: 10:45am -12:15pm
Presenter(s): Sam Brown, Glenbow Museum
Description: Effective brand, marketing and communications strategies can help your organization achieve goals and realize your mission. It can be hard with limited staff and resources though. This session will focus on the most impactful areas you should focus on first, how to better understand what your audience needs, and communicating your brand effectively. This includes:
- Building your organizations communications strategy that supports your mission.
- Developing a solid non-profit brand to support that strategy.
- Understanding your audiences and how to best communicate with them.
- Increasing the profile of your non-profit so people know who you are.
- Digital channels – how and when to use them and maintaining them effectively.
To learn more about the Glenbow Museum, click on any of the links below.
“Our Non-Profit’s Impact: Defining Value and Measuring Success”
Time: 1:15pm – 2:45pm
Presenter(s): Karen Blewett, Community Development Unit, Alberta Arts, Culture and Status of Women
Description: How do we know if our non-profit is making a difference for the people and communities we serve? Join us in this interactive session to learn more about different strategies for demonstrating a non-profit’s value and how to focus on more compelling ways to showcase your non-profit’s impact.
Key Takeaways:
- What and Why of Non-Profit Impact
- Reframing and Communicating our Non-Profit’s Value Proposition
- Measuring Impact and Success
- Additional Tips, Tools, and Best Practices
To learn more about the Community Development Unit, click on any of the links below.
“Marketing Mashup”
Time: 3:00pm – 4:30pm
Presenter(s): Colette Acheson, Federation of Calgary Communities
Description: We can offer the best programs and services to our communities, but if no one knows about them, it doesn’t matter how good they are! Marketing is about promoting your organization’s programs and services, including market research and advertising. Join us to learn about marketing plans, what the different elements of marketing plans include, distinctions between marketing and communications, and how to create and implement a marketing plan for your organization.
To learn more about the Federation of Calgary Communities, click on any of the links below.